Canada is a leader in Internet services and eCommerce

With the ever-growing presence of Web search engines and the impact they can make in online sales, closely examining and analyzing marketing trends is more critical today than at any other time.

Canada is a leader in Internet services and eCommerce

Save time and money by outsourcing your press releases. Have your press release written by the experts at Press Broadcast. Click here for more information.

December 13, 2004

Canada scores very high in Internet utilization and high-speed Internet access adoption rates. Additionally, it's a leader in Web services such as online banking -— a much higher percentage of Canadians than Americans bank online.

However, surprisingly, Canada's enthusiasm for the Internet has not really translated into eCommerce leadership in any serious way. The question is, why not?

The source of the problem does not lie with one segment of society. Canadian consumers have been overly cautious in their online purchasing habits.

Canada scores very high in Internet utilization and high-speed Internet access adoption rates.

Retailers have been slow to invest in Internet technology. And, finally, the government has been complacent about introducing strategic initiatives that could stimulate Canada's e-commerce economy.

As there is not one problem, there is not one solution. Firing up the Canadian e-commerce engine will require a coordinated three-pronged effort by the federal government, the business community and higher educational institutions.

A good place to start is the EIU's 2004 e-readiness rankings, which identified connectivity and technology infrastructure and consumer and business adoption as the two e-business areas where Canada has the most room for improvement.

Source: eMarketer.com