15 percent more males than females shop online this X-mas

With the ever-growing presence of Web search engines and the impact they can make in online sales, closely examining and analyzing marketing trends is more critical today than at any other time.

15 percent more males than females shop online this X-mas

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December 15, 2004

A new study released by America Online reveals that men will spend more than women shopping online this Christmas and holiday season. In the past, women would have been the bigger online shoppers, and they do indeed comprise a greater number of online shoppers.

However, it turns out that the average male spends more money shopping online per month than the average female — $204 to $186, respectively.

The numbers are bigger, as is the margin, when looking at holiday gift shopping. The average male plans to spend more of his holiday shopping money online than the average female, by a 15% margin — $326 to $284, respectively.

15 percent more males than females shop online this X-mas.

While men are a bit less concerned than women about finding bargains (though neither gender deems it unimportant, with about three-quarters of both deeming bargains vital), more men feel it is easier to find bargains online.

In general, though both men and women feel that waiting on long lines at malls and stores is the most aggravating part of holiday shopping, men seemed more inclined to shop online to avoid waiting on lines.

AOL finds that 46% of males have shopped online for more than three years, compared to 39% of females, which indicates that the average male online shopper has more experience than the average female online shopper.

As a result, the average male may be more comfortable spending greater amounts of money through the Web.

Recent data from JupiterResearch indicates that men do not lead women in metrics related to a combination of online and offline shopping.

The genders are about equal when it comes to looking for prices online for items they wish to purchase offline, but 59% of women go online to find gift ideas for such purchases, compared to 46% of men.

Jupiter concludes that when it comes to researching offline purchases online, men tend to go to the Web to learn more about specific products, while women do so to find bargains and ideas.

Source: eMarketer.com