Dec. 20, 2007

A new Internet marketing survey conducted by Western Wats in an AT and T-commissioned study reveals that about 65 percent of small businesses surveyed said they advertised in a printed yellow pages directory.

Approximately 53.1 percent of the small businesses that responded to the survey said they expected to buy online video ads in 2008 and 2009.

About 24 percent said they advertised on the Internet, and approximately 67.4 percent said they had their own Web site.

"Overall, it would seem that there are many consumers that are still using the Yellow Pages as their primary choice for local business information.

Frank Jules, CEO of AT&T Advertising and Publishing said "however, we've also noted that they're also searching on the Internet before they actually buy."

About 61.9 percent of U.S. consumers said they still preferred the printed Yellow Pages to find local business information, according to data from The Kelsey Group released by AT&T as part of the findings.

Those numbers were actually higher than the 13 percent who preferred Google and other search engines, and the 7.2 percent who said they preferred the Internet yellow pages best.

Source: eMarketer