Online advertising to beat magazine ad spending

With the ever-growing presence of Web search engines and the impact they can make in online sales, closely examining and analyzing marketing trends is more critical today than at any other time.

Online advertising to beat magazine ad spending

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July 28, 2004

The Internet’s ability to target consumers and deliver TV-like advertisements are two reasons why online advertising spending is rapidly growing and will overtake the amount spent on magazines by 2008, according to a report by JupiterResearch.

By then, online ad spending will total $15 billion, compared to magazines’ $14.5 billion, said Gary Stein, a senior analyst.

His report is set for release on Wednesday in New York at the Jupiter/ClickZ Advertising Forum Conference & Expo.

Stein said Web sites have become “more targeted and much smarter” about measuring audiences.

Paid-sarch advertising, which links marketers’ messages to Web content, is an especially attractive vehicle, Stein told the Wall Street Journal.

Source: CBS MarketWatch